Bleach is projected to see a flat performance in retail volume terms over the forecast period,. While it is likely to remain popular among price sensitive consumers thanks to its low pricing and efficacy, Spaniards are becoming more aware of the product's impact on the environment and human health.
Bleach tends to be mainly used in Spain for disinfecting properties, something which is particularly pertinent, due to the prevalence of bacteria that arise from the country’s mild climatic conditions. Spaniards have traditionally used bleach to disinfect their entire homes, including floors, kitchens and bathrooms, as well as to whiten laundry.
Private label is likely to win further share over the forecast period, as consumers focus on prices, rather than added value and brand differentiation. Mercadona SA and Centros Comerciales Carrefour SA are expected to lead this trend as they continue to benefit from the shift towards supermarket shopping, while private label ranges offered by, discounters will also rise in popularity.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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