As some consumers see tea as a healthy alternative to coffee, it is set to continue growing in popularity over the forecast period as rising consumer health consciousness exerts an ever-greater influence over every area of packaged food and drinks. As such, evolving health and wellness trends will continue to impact new product development in tea.
As supermarkets and hypermarkets tend to offer the largest selections and newest products within teas, including those from leading brands, these retailers lead both retail value and volume sales for tea in Austria. With rising inflation and reduced disposable incomes, supermarkets have increasingly benefited from private label products as well as having close proximity to consumers.
As black tea has experienced a certain level of maturity and saturation, its future growth is limited. Despite manufacturers’ attempts to increase the occasions for tea consumption, it remains an autumn and winter beverage for most consumers, thereby limiting additional growth.
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Understand the latest market trends and future growth opportunities for the Tea industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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