Tea volume sales increased at a phenomenal rate in Costa Rica at the height of the COVID-19 pandemic, but since then sales have been consistently losing steam. A similar trend is expected over the forecast period, with the tea category poised to experience slow but consistent annual growth, in both volume and value terms.
Interest in black tea has slowed considerably in recent years, as consumers find fruit and herbal teas much more familiar and appealing. Black tea remains somewhat niche as it is typically consumed by those seeking a substitute for coffee or simply with a taste for a stronger tea.
One emerging trend to watch for is the growing interest in soluble teas. Consumers perceive this format to be convenient as the individual sticks contain a pre-measured amount that is ideal for on-the-go lifestyles, whether at home, work or school.
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Understand the latest market trends and future growth opportunities for the Tea industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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