In the forecast period, fruit/herbal tea in the US is set to see a return to retail volume growth. Social and geopolitical trends continue to evolve what consumers seek in their purchasing habits.
“Third places” such as cafés, where socialisation, relaxation, remote working, and studying have historically prospered, have struggled to recover in the US, even as life returns to a semblance of normality after the pandemic. Consumers, overwhelmed by time debt, are disinclined to spare their little time in public settings.
With more than a third of retail volume sales of tea expected to be via retail e-commerce in 2024, engaging digital consumers across the entire online landscape is necessary. Driven by an increasingly online consumer base seeking all means of efficiency, direct-to-consumer and marketplace providers will continue to grow the share of retail sales of this distribution channel.
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Understand the latest market trends and future growth opportunities for the Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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