The health benefits associated with tea consumption and an increasing migration away from carbonated drinks due to health concerns will drive demand for tea over the forecast period. Wellness has been gaining consumers' attention in Portugal, adding to the already strong interest in healthy products.
Premiumisation will continue to drive tea sales in the country, particularly in the on-trade channel. With growing distribution through hotels, restaurants, and cafés, the trend will grow as the competitive landscape intensifies, with players looking for ways to improve offerings.
After a strong increase in 2022 and 2023, unit prices are set to rise once more at the start of the forecast period, but at a lower rate. As such, we expect private label to continue gaining share during declining disposable incomes.
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Understand the latest market trends and future growth opportunities for the Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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