Escalating inflation is exerting its impact on retail, leading an increasing number of consumers to opt for cost-effective alternatives such as discounted items or private label offers that align with their taste preferences while enabling them to manage expenses. The inclination towards private label reflects an improved penetration of certain categories since the pandemic, despite lacking inherent tradition or consumption practices within the country.
Anticipated growth in tea demand during the forecast period mirrors the evolving taste preferences among consumers. Brands are poised to broaden their appeal to new consumers by capitalising on health and wellness trends, offering organic or herbal options, and exploring diverse flavours.
Colombia lacks a strong tea-drinking tradition and does not command the same level of attention or media coverage as coffee. However, fruit/herbal tea constitutes the largest proportion of volume sales, signalling expectations for increased sales through frequent product launches and innovative product development in herbal tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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