South Africans who consume less alcohol are substituting some of their drinking habits with rooibos tea. Healthier lifestyle choices are creating a shift away from stronger alcohol towards beverages such as rooibos and juice, with both perceived as offering nutritional benefits.
Tea is now offered in bagged, loose and instant forms. Rather than creating new formats, players are diversifying by launching new flavours of their already existing offers.
While remaining positive, retail volume growth of tea in South Africa is predicted to gradually slow over the course of the forecast period. Sales growth peaked in 2020-2021 as the wellness trend emerged during the pandemic.
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Understand the latest market trends and future growth opportunities for the Tea industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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