The leading tea brands, Lipton Yellow Label from Unilever and El Arosa from Badawy & Sons Co , have faced challenges with modern retailers like Carrefour over the review period. Disagreements have emerged over the retail sales price offered to consumers, which is set by the state, being too low for manufacturers to make profits.
Unit prices in tea are likely to continue rising in the short-to-medium term due to economic conditions. With an upcoming currency devaluation, foreign currency deficits will become a problem which is needed to import raw materials for tea production.
The price hikes in the tea category have already placed a much bigger emphasis on promotions and discounts. Over the forecast period, manufacturers will find themselves leveraging promotions on a regular basis in order to compete in an increasingly price-driven category.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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