Overall, tea is projected to see positive retail volume and value (constant 2023 prices) growth over the forecast period, as it remains popular among consumers in Switzerland. However, black tea is set to continue to see further declines in retail volume and value (constant 2023 prices) sales.
Sustainability is expected to continue to impact tea over the forecast period. In line with the key sustainability trend, the demand for organic tea is set to increase.
Health and wellness is predicted to continue to shape tea demand strongly over the forecast period. Healthy, balanced nutrition, more mindfulness, conscious enjoyment and more sustainability are among the major trends exerting an increasing influence on consumers’ tea purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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