While the preference for milk tea amongst South Korean consumers is relatively high, there are anticipated constraints on the future growth of the domestic black tea category, with current value decline expected in the forecast period. There are two main reasons for this.
Despite the expectation of decline for black tea in the forecast period, overall demand for tea is set to increase in current value terms, continuing to be driven by fruit/herbal tea. With sales of fruit/herbal tea on the rise, flavours are likely to become more diverse.
As the culture of making and enjoying a variety of cocktails and whisky flavours has been spreading, collaborations with different companies could potentially serve as a significant key factor in boosting sales for tea companies. In particular, alcoholic drinks companies are expected to actively engage in collaborations with tea companies, anticipating a high synergy effect.
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Understand the latest market trends and future growth opportunities for the Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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