Many more consumers have switched towards discounters in 2023, as they seek out the best value for money on everyday grocery foods and drinks, including tea. Consumer inflation and decreased purchasing power has forced many consumers to look for the lowest prices and the best deals they can obtain.
Fruit/herbal teas are expected to face further solid growth in the upcoming period. Consumers are increasingly drawn to products with clean and simple ingredient lists.
Loose black tea is expected to witness decline in retail volume terms as the quality of the tea in tea bags improves. Loose tea requires additional preparation and equipment, such as tea infusers or tea pots.
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Understand the latest market trends and future growth opportunities for the Tea industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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