There is no doubt that black tea will continue to lose ground over the forecast period due to its maturity in the Netherlands. Given that most tea consumed is black, the outlook for tea remains weak with retail volume sales suffering further decline.
Fruit/herbal tea faces a positive outlook in the upcoming period. Herbal tea is expected to see high growth as consumers become more interested in healthier teas and hot beverages.
Leading player Douwe Egberts Nederland BV, as well as its major challenger Ecotone, will continue to focus on investments in fruit/herbal tea and to some extent other tea. These players recognise the maturity of black tea, and the ongoing volume sales expected over the forecast period.
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Understand the latest market trends and future growth opportunities for the Tea industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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