The demand for health-centric teas, such as green tea and fruit/herbal tea, is expected to further grow over the forecast period. The prevailing health and wellness trend presents an opportune moment for tea players, given the perceived health benefits, especially those associated with organic claims or functional attributes.
Retail volume sales of tea are expected to record undynamic growth over the forecast period, driven by black tea’s weak performance. On the other hand, stronger retail volume growth predicted for fruit/herbal tea and green tea will be primarily driven by their health and wellness appeal.
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Understand the latest market trends and future growth opportunities for the Tea industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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