It is expected that tea will see strong and stable growth over the forecast period backed by a well-developed tea drinking culture in Vietnam. Furthermore, Vietnam’s economy is projected to see stronger GDP growth in the early part of the forecast period which should help to boost consumer confidence and encourage people spend more on tea, including higher quality and premium options.
Over the forecast period, Vietnam is expected to see a growing focus on health and wellness. Heart disease, diabetes, some forms of cancer, and respiratory disorders are just few of the many chronic diseases that can be avoided by leading a healthy lifestyle.
Over the forecast period, retail e-commerce will likely continue to expand its distribution share in tea with locals becoming increasingly comfortable and confident about shopping online, while also being attracted to the wide range of promotions and discounts that are often available. With the strong development of retail e-commerce, more and more consumers will likely develop a habit for purchasing tea products through popular retail e-commerce platforms such as tiki.
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Understand the latest market trends and future growth opportunities for the Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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