Demand for green tea is expected to remain strong in off- and on-trade channels in Kenya over the forecast period. Consumption will continue to be buoyed by increasing appreciation for the healthy properties of this product type.
With concerns about the environment increasingly shaping the choices of consumers, leading tea manufacturers in Kenya will continue working to improve their sustainability credentials over the forecast period. While the adoption of more eco-friendly production processes and packaging formats will remain a focal point in this regard, companies will also seek to minimise their environmental footprint in other ways.
The share of tea retail volume sales generated via e-commerce in Kenya is expected to increase over the forecast period. This channel’s penetration in the category has recently been strengthened by the pandemic, in that more consumers have become comfortable with online shopping and gained a greater appreciation for the convenience, variety and potential for better price deals it affords.
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Understand the latest market trends and future growth opportunities for the Tea industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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