Tea consumption in Bulgaria is anticipated to see moderate growth during the forecast period. This growth, however, is limited by the seasonal nature of tea drinking in the country.
The preference for locally-sourced products in Bulgaria is on the rise, with both major local manufacturers and small regional artisanal brands like Botanical and Bilkocoop gaining popularity. These brands typically offer traditional herbal tea mixes prepared by local herbalists and are expected to draw increasing consumer attention.
Fruit/herbal tea, green tea, and other tea are expected to witness further growth over the forecast period, in retail volume terms. This trend aligns with the growing focus on preventative health, a movement that gained momentum during the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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