Foodservice is expected to continue to recover strongly and exceed its 2019 levels of volume sales by 2024. This is set to have a dampening effect on retail volume sales, which are projected to grow quite moderately through the forecast period.
Despite the longstanding dominance of black tea, green tea is set to gain traction at an accelerated rate from a smaller base over the forecast the period. The segment will see by far the fastest off-trade volume and value growth.
The pandemic has enhanced health consciousness among Malaysians, with a focus on healthier diets and lifestyles continuing to grow, particularly in relation to obesity and related diseases such as diabetes. The Malaysian government has revealed that it expects the financial burden of obesity-related diseases to increase significantly during the next ten years.
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Understand the latest market trends and future growth opportunities for the Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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