While economic recovery will underpin the expansion of tea over the forecast period, consumer appreciation of healthy properties will drive sales. As such, retail value growth will be driven by the increased focus on health and wellness in the country, with the COVID-19 crisis having led some consumers to focus more on their immune systems and general nutrition.
Tea consumption is forecast to have positive long-term growth compared to the review period. The perceived health benefits of tea will become the most important drivers of further growth, with green tea and fruit/herbal tea having the healthiest images.
The COVID-19 pandemic significantly impacted on-trade volume sales of tea due to social distancing and the partial closure of food service establishments in 2020. Foodservice rebounded strongly in 2021 and 2022, with volume sales already returning to pre-pandemic levels by the end of 2022.
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Understand the latest market trends and future growth opportunities for the Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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