There are signs of a slowdown in black tea consumption, with consumers showing greater interest in teas that combine herbal or fruit compounds and new innovative flavours. Teas with specific functional claims, such as antioxidants and relaxing or digestive benefits are also gaining popularity.
In recent years, Guatemalans have been paying greater attention to their physical and mental health. The effect of the pandemic, together with the subsequent periods of economic uncertainty and high inflation, have lowered purchasing power, with many consumers suffering from higher levels of stress.
There has been a growing interest in the consumption of iced tea in RTD bottled format in Guatemala, with heavy consumption of brands, such as Lipton that offer single-dose options, alongside supersize 2.5litre sharing bottles.
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Understand the latest market trends and future growth opportunities for the Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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