Tea is expected tea to post slow volume growth over the forecast period. The market is very mature and this will dampen growth potential going forward.
New flavours and functional teas will continue to gain ground over the forecast period. Tea with vitamin C, B, and biotin are already popular amongst health aware Kazakhs, and more and more products are expected to appear in the period to 2028, including teas for energy, immunity and beauty.
Niche products such as matcha tea are expected to be increasingly present and popular over the forecast period due to their rising availability in on-trade establishments. More exotic flavours, including cinnamon and spices, are also set to be increasingly demanded, especially in large cities amongst younger consumers are who are keen to try something new.
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Understand the latest market trends and future growth opportunities for the Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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