Fruit/herbal teas are expected to experience a further decline in volume terms over the forecast period. While these teas offer limited health benefits compared to other varieties, consumers are becoming increasingly interested in products with demonstrable health advantages.
Black tea is anticipated to witness stagnant volume sales over the forecast period, mirroring the overall trend for tea consumption. While these products will continue to be impacted by unfavourable economic conditions in the country during the early stages of the forecast period, new flavours and innovative, attractive packaging options have the potential to attract new consumers.
Instant and other teas are expected to experience a significant decline in volume sales. These products cater to a very niche consumer group and are likely to be negatively affected by the limited number of available products and infrequent innovative and promotional activities from manufacturers.
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Understand the latest market trends and future growth opportunities for the Tea industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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