In 2023, the rural regions witnessed a slowdown in demand. As a result, companies created new models and strategies.
Major industry players consistently explore avenues for inorganic growth to strengthen their presence in India and introduce new products globally. By the end of 2022, Tata Consumer Products and Hindustan Unilever were discussing acquiring Girnar Food & Beverages.
Towards the conclusion of 2022, Dabur introduced Dabur Vedic Tea, an upscale tea brand offering three different sizes: 100g, 250g, and 500g, with a primary emphasis on health benefits in its promotional campaigns. The potential acquisition of Organic India by Tata Consumer Products leaves Dabur with limited competition, except Gujarat Tea Processors & Packers.
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Understand the latest market trends and future growth opportunities for the Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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