Green tea will continue its active and dynamic growth over the forecast period, outperforming other tea categories. Tea is the most popular hot drink, being the national drink in Morocco, and is considered an important part of family gatherings and entertaining guests.
Herbal tea is projected to grow dynamically due to constant product innovations by introducing added-value incentives to respond to specific consumer demands. Players are expected to continue launching relaxing teas, and those that offer digestive benefits, such as Sultan Infusion Bien Etre or Sultan Silhouette, which is not only calorie-free but also claims to calm the stomach and detoxify the body.
Black tea is set to struggle across the forecast period, finding it challenging to establish a consumer base, with many Moroccan consumers preferring green tea. In addition, the product is more expensive than green tea, making it hard to boost retail volume growth.
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Understand the latest market trends and future growth opportunities for the Tea industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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