The scope for growth in retail sales of tea looks rather gloomy in France. The category could experience the same rises in terms of packaging costs as other packaged foods and beverages, even though tea (and especially fruit/herbal tea) is less exposed to inflation than coffee.
CBD-based teas could become more popular in the French market during the forecast period. While international operators are likely to wait for fully harmonised European legislation before launching a pan-European brand, players with a solely local focus are concentrating on this for the moment.
One of the major success stories in tea in France during the review period was that of the Les 2 Marmottes brand and, in 2023, it was the only player to show real retail value progression in other fruit/herbal tea (and double-digit growth at that) as well as in overall sales of tea. Amongst the key factors for this are its low carbon footprint and its strong ecological credentials.
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Understand the latest market trends and future growth opportunities for the Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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