Tea is forecast to register a relatively flat performance in retail volume terms during the review period. Growth will be hindered by a projected decrease in the size of the local population, alongside the developing coffee culture in the country.
Fruit/herbal tea is set to generate the bulk of retail volume growth within the category during the forecast period, as consumers continue to seek out healthier beverage options. In addition to being used for immunity purposes for example, to ward against seasonal colds and flu, herbal teas are widely used to tackle minor digestive issues and even conditions such as insomnia.
Private label is expected to significantly increase its retail value share of tea during the forecast period, following Lidl’s expansion into Latvia. The retailer operated 23 stores in the country at the end of 2023, with plans for more openings in the short to medium term.
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Understand the latest market trends and future growth opportunities for the Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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