The retail volume and current value growth expected in the tea category during the forecast period is partly expected to be due to the health and wellness and indulgence trends. However, it will also be supported by changes to the image of existing products in the market.
According to Euromonitor International’s Voice of the Consumer: Lifestyles survey 2023, 58% of consumers aim to save money in this year – a trend that is increasing due to the economic situation seen in the country over the past years, and is expected to continue. This is expected to lead to a shift in consumption channels, primarily favouring discount stores, where a more extensive range of private label products is available.
The search for new experiences is a trend expected in various food and beverage categories in the Mexican market in the forecast period. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition survey 2023, 48% of consumers agree that they prefer to spend money on experiences rather than things.
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Understand the latest market trends and future growth opportunities for the Tea industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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