Across the forecast period, retail volume is expected to fall in tea, driven mainly by the falling demand for black tea. However, retail value growth will remain positive, with leading brands focusing on adding premium varieties and flavours to their portfolio, attracting an increasing number of quality-conscious consumers while driving value growth.
Private label will continue to struggle in Lithuania, competing with strong branded teas, especially in herbal teas. Local brands Etno and Zolynelis have strong consumer loyalty, taking the majority of shelf space at major retailers.
Herbal/traditional/medical tea is the only area in Lithuania with growth potential. However, there is not expected to be a strong effort from market players to drive sales, with major marketing budgets spent on coffee.
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Understand the latest market trends and future growth opportunities for the Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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