In response to high food and drink prices, there has been strong growth in private label products across other FMCG categories, with these also starting to become evident in tea. As such, the share of private label tea is expected to increase further across the forecast period.
Trends in tea will remain favourable to herbal infusions, and companies are set to invest further in this category, which has a stronger potential for growth compared to black tea. This is primarily due to herbal infusions aligning with the healthy living trend.
Alongside price hikes linked to inflation, production and transportation costs, retail value is set to increase faster than retail volume growth. However, hikes in value sales are also due to ongoing premiumisation on the landscape.
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Understand the latest market trends and future growth opportunities for the Tea industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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