While local consumers may be tightening their budgets due to elevated inflation, the demand for organic tea remains resilient. Organic products align with Germans’ aspirations for more natural beverages and more sustainable and healthy consumption.
The summer season has traditionally posed challenges for tea sales, with consumers favouring cold, and often sweetened, beverages. However, RTD tea with zero sugar versions face mounting competition from cold brew tea alternatives.
Tea is undergoing a transformation as a lifestyle beverage. While it may not have the same popularity as coffee in Germany as a morning staple, there are numerous opportunities for tea to capture different consumer needs throughout the day.
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Understand the latest market trends and future growth opportunities for the Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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