The tea category face a slowdown in retail volume and current value sales in the upcoming period, with little opportunity for significant growth due to its maturity. Smaller and niche categories, such as fruit/herbal tea and green tea will develop at a faster pace in comparison to the well-established loose black tea.
Tea production has come under pressure in recent years due to unfavourable weather conditions in recent years. Humidity levels have been much lower than expected, leading to a significant drop in productivity.
Modern tea categories, such as black tea bags and fruit herbal teas, are expected to witness stronger growth than traditional black loose tea. Manufacturers are expected to attract the young generation though flavour sophistication trends.
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Understand the latest market trends and future growth opportunities for the Tea industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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