Overall, sales of tea are set to continue declining in retail volume terms in 2023, attributed mainly to the resumption in cross-border trade with Sweden. However, the performances of the individual categories are set to differ.
The health and wellness trend is set to shape the development of tea over the forecast period. Consumers will likely increasingly look for preventative, non-stimulating measures to support their health, of which fruit/herbal tea will continue to cater to this need.
While tea is significantly less popular than coffee in Norway it is still expected that foodservice sales of tea will likely see a full return to pre-pandemic levels in volume terms by the end of the forecast period. Growing interest in the health properties of tea drinking should help to encourage more consumers to drink tea in cafés, while there is a developing trend towards drinking loose tea, with some cafés and tea shops offering premium blends to cater to tea connoisseurs.
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Understand the latest market trends and future growth opportunities for the Tea industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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