Over the forecast period, the health and wellness trend is expected to have a strong influence on consumer purchasing decisions. As a result, functional and medicinal teas are expected to perform well.
The largest product area within tea, black tea, has lacked innovations and effective marketing over the review period. Older Canadians still enjoy black tea, but demand is decreasing amongst younger demographics, and this is expected to continue across the forecast period.
Premiumisation is expected to continue in tea, as local consumers seek exciting tea types and flavours. However, this trend may be impacted by ongoing high inflation rates.
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Understand the latest market trends and future growth opportunities for the Tea industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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