Health and wellness trends are reshaping consumer preferences across various product categories in Tunisia, with tea being a notable example. Tunisian consumers are seeking products that align with their health-conscious lifestyles, and certain segments of tea fit the bill perfectly.
Over the forecast period, loose black tea is expected to see further declines in both volume and value terms. This is in part due to the dwindling number of black tea drinkers in Tunisia, with the product predominantly favoured by older demographics - especially by low-income groups and those living in the in rural locales.
Despite the challenges and financial limitations faced by Tunisia certain segments within the tea market remain attractive to investors. The impressive performance of Ahmad Tea in grocery stores along with the accomplishments of local competitors such, as Spipa, Eternity, and Kyufi, for example, indicate promising prospects.
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Understand the latest market trends and future growth opportunities for the Tea industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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