Gum consumption is expected to show a positive increase and drive growth in retail volume sales over the forecast period. While overall retail volume sales are set to remain below the 2019 pre-pandemic level at the end of the forecast period, there is strong divergence within gum amid enduring changes in work, health and social habits in Argentina.
Over the forecast period, it is expected that Georgalos Hermanos will increase its retail value share in gum. After purchasing Bazooka from Mondelez in 2022, the company invested in marketing campaigns to support the brand.
The end of import barriers in the early forecast period could be an opportunity for gum as a category. The weak innovation and a low supply of imported gum brands during the review period may have come to an end.
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Understand the latest market trends and future growth opportunities for the Gum industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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