Despite more intense competition from mints and sugar confectionery, gum in Hungary is expected to see continued growth in volume terms over the forecast period. Health and wellness trends will continue to impact the market, with demand for sugar-free chewing gum increasing to the detriment of standard, sugar-based varieties.
Sustainability will be a key focus of new product development during the forecast period. This trend will be particularly evident in packaging, where manufacturers will focus on developing more eco-friendly, biodegradable solutions in order to contribute to the fight against climate change.
Many consumers turn to chewing gum as a budget-friendly means of relieving stress, or to combat boredom. During the review period, various factors, including the war in Ukraine, unprecedented inflationary expenses, the COVID-19 pandemic, climate change and the pervasive influence of social media have contributed to heightened stress levels and with consumers continuing to feel these impacts, this will have a positive effect on demand for gum, moving forward.
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Understand the latest market trends and future growth opportunities for the Gum industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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