Gum is expected to see volume sales stagnate over the forecast period, while value sales rise slightly in current terms. The category’s expansion will be constrained by its high level of maturity and limited potential for innovation, as well as competition from rival snacks that are more compatible with evolving demand trends.
The ongoing automation of the retail landscape, particularly the continued rise of self-scanning and self-checkout, will represent an increasing threat to the development of gum in the forecast period. These technologies reduce queues, and therefore time that consumers can contemplate impulse purchases, and remove a key location for displaying impulse products.
Innovations are set to be seen from all gum manufacturers to bolster sales against a background of health, wellness and sustainability trends. Innovation is expected to focus on functional gum, such as CBD gum, vitamin enriched gum, gum infused with benefits, and gum with oral health benefits.
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Understand the latest market trends and future growth opportunities for the Gum industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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