The market for gum in Malaysia is expected to contract further in retail volume terms over the forecast period. While this will be partly due to declining fortunes of bubble gum, chewing gum will also experience a downturn in demand, thanks to intensifying competition from substitute products in sugar confectionery, such as mints, which offer similar breath-freshening properties.
The market for bubble gum is forecast to shrink further over the forecast period. One significant indicator of this trend is Wrigley’s anticipated shift in focus from bubble gum to chewing gum, with the potential discontinuation of its bubble gum brand, Boomer.
Within this difficult operating context, leading player Wrigley is expected to continue to invest in marketing campaigns, especially via social media, to improve brand awareness and alter consumer perceptions regarding the benefits of chewing gum when it comes to dental hygiene, as well as launching new product variants in line with current health trends. This proactive approach could serve to drive demand and potentially revitalise chewing gum, moving forward.
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Understand the latest market trends and future growth opportunities for the Gum industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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