A significant challenge on the horizon is the upcoming import-substitution policy, which will be implemented for the next three years. This policy is expected to negatively impact imported chewing gum, particularly bubble gum.
The forecast period is likely to see gum manufacturers attempt to differentiate their brands and gain a competitive edge by introducing products that have more sophisticated functional properties beyond simply freshening breath. For example, it is expected some players will launch variants that claim to whiten teeth or contain immune-boosting ingredients like vitamin C and zinc.
Unlike many other types of snacks, gum is mainly consumed outside of the home in Cameroon, particularly at work, in the car or while on-the-go. However, over the review period there were no brands in the category that specifically targeted post-meal consumption occasions.
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Understand the latest market trends and future growth opportunities for the Gum industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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