It is expected that the functionality trend will have a growing influence in gum as players look for new ways to add value to their products. For example, Tobacna Grosist has launched its new sugar-free Mentos Vitamins chewing gum which is fortified with fruit juice and vitamins C, B6 and B12.
Another way in which gum manufacturers will likely look to add value is through producing unique sensory experiences, like different textures or a popping sound/sensation, for example. Novelties such as this will likely prove popular with consumers who are increasingly looking for different and unique chewing experiences.
Sustainability concerns will also have a growing influence over the future of gum. Consumers are becoming more eco-conscious, and they are increasingly looking for brands that promote sustainable packaging materials and which use less plastic.
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Understand the latest market trends and future growth opportunities for the Gum industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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