The assortment of flavours on offer in chewing gum in Guatemala remained quite narrow as of 2024, with mint varieties dominating. This situation is unlikely to change significantly over the forecast period, as one of the main reasons people purchase this product type is to keep their breath fresh.
Functionality should remain a key trend when it comes to innovation in chewing gum over the forecast period. Most notably, companies will continue to develop new products claiming to offer advanced teeth-whitening and mouth-freshening benefits, as these types of functional properties are most familiar and appealing to Guatemalans.
Rising health awareness among Guatemalans will remain an important driver of demand for gum over the forecast period. This is mainly because consumers are increasingly conscious that chewing gum after eating and drinking can help to prevent tooth decay, though more people are also doing so due to the belief that it can aid digestion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!