Over the forecast period, overall gum consumption is expected to record moderate growth, driven entirely by the positive performance of chewing gum. By contrast, bubble gum sales are expected to further deteriorate.
While chewing gum is set to see positive growth over the forecast period, in per-capita terms volume sales growth will be unimpressive and is likely to remain significantly below pre-pandemic rates by the end of the forecast period. Work-from-home trends will continue to heavily hamper performance.
The coordinated approach of the Gum Litter Taskforce has contributed to greater awareness of the negative impact of gum on the environment and is likely to further increase concern with the plastic content of gum. Plastic-free gum, made with biodegradable material, is expanding in western Europe and is likely to enter the mass grocery stores in Ireland too.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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