Gum is expected to achieve ongoing recovery over the forecast period, in line with the overall recovery of the local economy which, in turn, will restore consumers’ spending power and lead to an expected uptick in impulse purchases.
Sugar-free gum continues to be an expanding trend in Vietnam, as this is the most basic switch to help improve the image of such products. Specifically, sugar-free gum is less harmful to the teeth.
Bubble gum, on the other hand, will continue to be targeted towards children (particularly those aged six to 11). The product faces intense competition, with children being easily distracted by fads in other snacks categories, as well as by toys, games, and other types of packaged foods.
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Understand the latest market trends and future growth opportunities for the Gum industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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