Baseline demand for gum is expected to continue over the forecast period, albeit at moderate rates of volume growth. The drivers for sales will remain the same, namely, consumers living out-and-about lifestyles enjoy chewing gum to freshen the breath, whereas children are drawn to bubble gum.
The competitive status quo in gum is set to remain unchanged over the forecast period, with Wrigley’s Orbit as the leading brand. This is further supported by the fact that Mars Inc (the GBO) established production facilities in Turkey, thus has been better able to navigate the supply chain challenges – compared to Mondelez, which is the GBO of Dirol Cadbury.
Due to the imported nature of gum in Kazakhstan, we expect unit prices to rise in line with inflation. This will support value sales over the more moderate volume sales expected.
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Understand the latest market trends and future growth opportunities for the Gum industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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