Chewing gum in Estonia is expected to register further growth over the forecast period, with its market share expanding at the expense of bubble gum. This shift is attributed to growth of the target audience, particularly with the introduction of new products designed for children, as well as reduced sugar and sugar free options.
Bubble gum is expected to continue its downward trajectory both in value and volume terms in the period to 2029. This decline is attributable to a lack of product innovation, as well as the high sugar content typically found in bubble gum.
The share of gum sold through convenience stores and forecourt retailers is expected to increase over the forecast years as these retailers are anticipated to increase in number over the period to 2029 as Estonians are increasingly demanding easier, stress-free shopping experiences, which includes frequenting stores closer to home. Gum is an impulsive purchase in these outlets and is commonly displayed at the point-of-sale to drive sales.
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Understand the latest market trends and future growth opportunities for the Gum industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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