Demand for gum is expected to continue improving over the forecast period, exclusively driven by the positive performance of chewing gum. As consumer confidence improves and on-the-go occasions gradually return, impulse purchases are set to grow, in turn, boosting the demand for chewing gum.
To achieve long-term sales growth, players are expected to continue investing in reinvigorating the category’s image. The soaring popularity of fruity flavours has unveiled new avenues of innovation to attract new consumers.
Plastic-free gum is another area that provides growth opportunities for the category. Although currently a niche in the UK, plastic-free gum is steadily expanding its presence, targeting consumers who are becoming increasingly aware of the content of plastic in conventional gum and its impact on health and the environment.
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Understand the latest market trends and future growth opportunities for the Gum industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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