Gum in Croatia is experiencing increased activity as major players like Mentos and Tic Tac strive to gain market share from the dominant Orbit brand. These efforts are likely to intensify over the forecast period, particularly if they can optimise cost efficiency.
The growing popularity of alternatives to traditional smoking, such as vaping and heated tobacco products, poses a challenge to the gum market. These alternatives do not leave behind bad breath, diminishing the need for gum as a breath freshener.
Consumers are increasingly seeking gum options that offer a more satisfying chewing experience and additional health benefits beyond just being sugar-free. This demand is paving the way for natural, resin-based chewing gum, which is starting to appear on local e-commerce platforms and health food store shelves.
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Understand the latest market trends and future growth opportunities for the Gum industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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