The forecast for gum points towards a negative trajectory with volume sales set to continue falling. This will be especially so during the first half of the forecast period as consumers will turn away from products with high prices and producers will struggle to attract a new audience.
With the acquisition of Mondelez’ gum brands, Perfetti van Melle now owns several major brands and dominates the category. This means that the development of gum as a whole relies heavily on the player’s investment in marketing and promotion over the forecast period.
For gum manufacturers the focus of product innovation will be less on offering refreshment with mint flavours in a shift towards delivering new flavours and tastes which will surprise and excite teenage consumers in particular. The launch of Mentos Sour in the Netherlands is an example of things to come.
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Understand the latest market trends and future growth opportunities for the Gum industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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