Consumer demand for chewing gum is gradually declining as both the fresh breath and energising effects it claims to provide can be replaced by medicated confectionery and mints. Moreover, medicated confectionery and mints do not pose the issue of disposal that chewing gum does.
While the end of the COVID-19 crisis saw a slight revival in sales of gum through convenience stores, during the forecast period, the focus of chewing gum sales is set to shift from impulse small pack purchases at convenience stores to multi-pack bulk purchases in supermarkets or online. Before the pandemic, convenience stores represented a major channel for chewing gum sales.
Local player, Play Gum, continues to launch new products and events in an attempt to increase its market share. In recent years, Play Gum has focused on targeting a younger demographic, particularly children.
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Understand the latest market trends and future growth opportunities for the Gum industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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