The competitive landscape of gum in New Zealand is heavily consolidated and dominated by The Wrigley Co, enabling it to significantly influence category dynamics and consumer behaviour. The player enjoys operational efficiencies and stable market conditions, supported by robust distribution networks and widespread consumer trust in its brands such as Extra and Hubba Bubba.
Globally, functional gum has emerged as a significant trend, driven by escalating consumer interest in health and wellness products. This type of innovation often incorporates benefits such as enhanced energy, improved dental health, or added vitamins, appealing strongly to health-conscious consumers seeking convenient, on-the-go solutions.
Nicotine replacement therapy brands have entered chewing gum, with innovative options such as Nicorette's sugar-free gum in mint flavour. Similarly, Habitrol has broadened its lineup to include chewing gum, such as an intense version aimed at consumers seeking heightened sensory experiences.
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Understand the latest market trends and future growth opportunities for the Gum industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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