Gum, like other types of confectionery, is expected to continue to face challenges ahead, notably due to inflationary pressure on prices and consumer purchasing power. As prices are likely to continue to rise, consumers may prioritise essential over non-essential items like gum, thereby impacting sales negatively.
Positive retail sales development for gum in the Philippines relies on competitive pricing and adaptation to consumer preferences. In light of the decision of Mars to invest in improving its manufacturing capacity in the Philippines, there is potential for further innovation in gum in the forecast period.
While sari-sari stores (small local grocers) are vital for local brands like iCool, Pintoora, VFresh and Yakee, expected changes in consumer lifestyles during the forecast period are likely to support a clamour among consumers for greater convenience. This, coupled with the search for the best value for money, is expected to drive the development of retail e-commerce within gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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